How we helped a large homebuilder onboard to airtable

Toll Brothers, a renowned Fortune 500 company specializing in luxury home construction across 36 states, embarked on a digital transformation journey to streamline their operations. As part of their transition to Oracle JD Edwards Enterprise One, they sought fast, no-code solutions to manage and leverage their data effectively. Enter Airtable, the perfect tool to bridge the gaps in their ongoing digital transformation project.
Toll Brothers
2021 - Present
18 Weeks


One of their issues is that due to the long lead time for their digital transformation project is that business continues to operate with unstructured data. This has caused a lot of cracks in their processes to arise and the need for quick, flexible solutions to fill the gaps.


With the digital transformation project spanning a considerable timeline, Toll Brothers faced the challenge of operating with unstructured data, leading to inefficiencies and process gaps. They needed quick, flexible solutions to address these challenges while their primary digital transformation project progressed.


Airtable emerged as the ideal solution for Toll Brothers, providing a versatile no-code platform that seamlessly integrated with their existing workflows. Two specific use cases were identified and addressed:

    • EPO Request Tracker: Gathering comprehensive business requirements.
    • Identifying stakeholders and establishing efficient communication points.
    • Developing a BPM (Business Process Management) document for workflow approval.
    • Creating Airtable bases, forms, automations, and email communications.
    • Product Assortment Catalog: Implementing user permissions and roles.
    • Developing a BPM document for workflow approval.
    • Building Airtable bases, forms, automations, and email communications.
    • Designing an intuitive interface and workflow for different user types.
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