Myths have been an integral part of human civilization for thousands of years. These stories have been passed down from generation to generation and have played an essential role in shaping cultures, religions, and beliefs. Myths have not only been used as a way of explaining the world around us but have also been used as a means of imparting important moral and ethical lessons. So much so, that according to Graham Hancock, myths are memory bank of our species but at the core are factual information via a story that is memorable and passed on.
However, in modern times, myths have often been dismissed as mere fables and stories with no relevance in the contemporary world. But, it is essential to understand that myths and the gods still hold great power and relevance in our lives, and dismissing them can lead to a loss of knowledge and understanding.
Myths are not just stories. They are symbolic representations of our deepest fears, hopes, and desires. They are metaphors that help us understand complex ideas and concepts. Myths have the power to evoke strong emotions and can help us connect with our inner selves. They can be used to explore complex themes such as love, loss, heroism, and sacrifice, which are all relevant to the human experience. Imagine a world filled with nymphs, gods, demigods, heroes, & villains interacting with one another and humanity. Where Olympus or Asgard is called Home. But now, think of every story or folklore. What lessons have you remembered from them?
For Maximus Digital, the power of myths is particularly relevant. The company’s mission is to empower businesses with digital transformation, and myths can be used as a powerful tool to inspire businesses and individuals to reach their full potential. Our story began because of our connection to the values General Maximus representated in the movie The Gladiator.
General Maximus embodies qualities such as bravery, loyalty, and leadership. These are qualities that are highly valued in the business world, and the story of General Maximus can serve as a powerful metaphor for businesses looking to transform themselves. The story of Maximus can inspire business owners and executives to be brave, take risks, and lead their organizations to greatness.
Another example of the power of myths is when we reject them like we discussed in our previous post focusing on the muse and resistance.
Have you rejected the muse? Maybe we have rejected adventure for the sake of work and comfort. There is no longer the quest for the mystical unknown. The moments the muse comes down and touch us with that fleeting inspiration we must act on immediately. Instead we have all decided to become over specialized in a task and trust fully in our own dogma. Not that there is anything wrong with in a logical sense, but where is the sense of wonder? The acceptance that we do not know it all? The enjoyment in creating from inspiration? Whether it be a story, painting, or an explanation for the unknown that is weaved into an intricate tale from your experiences to pass on?
Myths can also be used to explore ethical and moral themes that are relevant to the business world. The story of Prometheus, the Greek god who stole fire from the gods and gave it to humans, is an excellent example of this. Prometheus embodies the qualities of bravery and rebellion, and his story can be used to explore themes such as innovation, risk-taking, and the importance of challenging the status quo. Think of how used to that story people are and how you can use that archetype in a brand like Harley Davidson. It is very powerful. These are all essential qualities that businesses need to embrace to succeed in the digital age in order to be remembered.
In conclusion, the power of myths and the gods cannot be dismissed in the contemporary world. Myths are not just stories; they are powerful metaphors that can be used to inspire, educate, transform, and be rememebered. For Maximus Digital, myths are particularly relevant as they can be used to inspire businesses to reach their full potential, identify themselves, showcase that to others, and transform themselves for the digital age.
By embracing the power of myths, businesses can tap into the collective wisdom of our ancestors and learn important lessons that can help them succeed in the modern world. Myths can help businesses explore themes such as leadership, innovation, risk-taking, and the importance of challenging the status quo. By doing so, businesses can create innovative and engaging digital experiences that can transform their organizations and inspire their customers.
Therefore, it is essential to never dismiss the power of myths and the gods. By embracing them, we can tap into a deep well of knowledge and understanding that can help us navigate the complex and ever-changing world of business. Maximus Digital has taken this lesson to heart, and by using myths and the power of storytelling, the company is transforming businesses and empowering them to reach their full potential.