How we helped a Fintech Startup Go to Market

LeaseX is a startup that focuses on Web3 technology to transform real estate finance. Their goal is to bring flexibility, accessibility, and control to the rental agreement asset class by creating a new brand that provides a marketplace. In this marketplace, landlords can turn their rental agreements into upfront capital, and investors can invest in this previously unused asset class that offers stable returns of 8-10% APY.
2022 - Present
12 Weeks


LeaseX faced the challenge of creating a cohesive brand, marketing, and sales strategy, as well as a visual identity to prepare for funding rounds, launch, and go-to-market expansion. Maximus Digital was engaged to assist in outlining their key objectives, milestones, and to create a project plan that ensures a successful go-live.


At Maximus Digital, our process is straightforward. We analyzed LeaseX's requirements and set up our process to streamline internal processes and craft a cohesive strategy (Brand, Marketing, and Sales) with a Pitch Deck for a Pre-Seed funding round. Over three months, we conducted interviews and weekly check-ins with internal teams, coordinated the development between LeaseX and Hashed.Network, and finally implemented a new website for LeaseX with copy to match the brand. Milestones that we achieved together are:

  • Conducted Internal Review of Team & Processes
  • Developed a Cohesive Brand Strategy & Identity
  • Recommended Tech Stack & Integrations
  • Created Copy & Visual Identity for LeaseX
  • Consulted MVP Development and Design
  • Developed GTM Strategy and Playbooks for Go Live
  • Crafted a Pitch Deck for a Pre-Seed Funding Round


LeaseX is in the process of developing their MVP with Hashed.Network, and through a joint effort, achieved successful outcomes, including:

  • Developed a fully functioning brand & visual identity that represents the brand vision
  • Conducted an onsite meeting with Hashed.Network, LeaseX, and others to identify network effects
  • Created an internal tech stack and GTM strategy primed for growth in 2023
  • In the process of raising $1,000,000 in a Pre-Seed Round to Launch MVP & Confirm Product Market Fit.

Through our collaboration, LeaseX was able to establish a strong foundation and a clear roadmap to achieve their goals.

No items found.

Let's Scale Your Business to greater heights

Ready to conquer new territories?

Contact us now and achieve growth and streamlined operations.
Contact Now
Contact Now